A team of specialist agents,
not one generic assistant.
Every agent has a role, a memory and your brand context. Not one tool that does everything. A team where each one adds what the others don’t.
Meet Oscar.
He is the one you brief. Oscar reads the request, works out which specialists it needs, sets the order, and hands each step to a named colleague. He never writes, designs or analyses anything himself. What comes back to you is their actual work, not a status update.
And the specialists he calls in
Nora
Strategist
“I’d rather spend an hour on the objective than a week on the wrong campaign.”
- Objective, audience and channels fixed before anything gets made
- Creative brief that locks the one idea
- KPIs chosen up front, not after the fact
- Estimates labeled as estimates, never as your data
May
Brief builder
“A gap in the brief is a question, not a guess. So I ask it.”
- Fixed intake: objective, audience, budget, timeline, sign-off
- Locked brief, one core message, exact deliverables
- Scope note that names what falls outside
- Sources older than two years flagged
Lynn
Copywriter
“The useful part of my job isn’t what I write. It’s what I won’t.”
- Length and register matched to the format
- Variants that differ on a real strategic axis
- One voice across every format, never mixed
- Refusal list that is the product
Max
Creative director
“A concept nobody can repeat back to you isn’t a concept yet.”
- Concept out of the strategy, not a mood board
- One idea per campaign, written down first
- Direction Lynn and Rick can both work from
- Stays with the work up to approval
Rick
Designer
“Three rounds without something publishable and I stop asking the model. I ask you.”
- Visuals in the sizes each channel needs
- Palette and photography rules matched while he works
- Three-stage check on every image
- Images of people flagged for a consent check
Kai
Social media manager
“What lands on LinkedIn rarely lands on TikTok. I write both, not one twice.”
- Posts written for the platform they run on
- Formats each channel rewards: thread, carousel, short video
- Comments and replies handled as part of the work
- Publishing rhythm you can keep up
Vera
Market analyst
“A signal isn’t a trend until I can show you where it came from.”
- Market signals collected with the source attached
- Competitor moves summarized as what changed
- Findings ranked by what they mean for you
- Says when something is still one data point
Rafa
Analytics lead
“If you never gave me the number, I ask for it. I don’t fill it in.”
- KPI framework built from the goal, before any dashboard
- Movement explained by segment and channel, ranked by impact
- Works from what you send: spreadsheet, screenshot, export
- Never invents a figure you didn’t give her
Tom
Account director
“Scope creep isn’t a surprise. It’s a conversation nobody had in week one.”
- Scope written down in week one, including what’s out
- One thread per project, nothing stuck in an inbox
- Agreed rhythm for updates and decisions
- Flags a scope change when it happens, not at the invoice
Ten to start with. Then the ones only you need.
The team above covers the work most commercial teams share. The jobs that are yours alone get their own agent: the process nobody wrote down, the system only your company runs.
Build your own
Give an agent a role, the context it may read and the things it must never do. Anyone on your team can put one together, and it works from the same rules and the same memory as the rest.
Or we build it with you
Some work needs more than a role description: a process that lives in people’s heads, a system that has to be connected first. We map it with your team, build the agent, and hand it over running.
Why a team, and not one assistant?
- A specialist beats a generalist
- True for AI as much as for people: one job, one memory, better work.
- Each role has its own memory
- Rafa remembers your seasonality, Lynn your voice decisions. One assistant remembers the last prompt.
- Each output is checkable
- Every piece of work has an author and a step in the trail: who briefed, who drafted, who checked.
- The contract binds all of them
- All ten work from one brand contract. Change a rule once and every agent follows it.
Meet the team on a call.
See a brief go in and a finished package come back. The whole run, start to finish.