Knowledge · AI visibility
Am I mentioned by AI?
When a buyer asks an assistant for a shortlist, somebody gets named and somebody does not. This hub is about what actually moves that — measured where we can, labeled as folklore where we cannot.
The vocabulary, sorted.
- AI SEO
- The umbrella habit: optimising to be found and cited by AI systems, the way SEO once meant being found by Google.
- GEO — generative engine optimisation
- Getting named inside generated answers. Different mechanics from ranking: assistants cite sources they can parse, verify and quote safely.
- AEO — answer engine optimisation
- The subset aimed at question-shaped queries: being the answer, with the source attached, rather than one of ten blue links.
- AI slop
- The counterforce: machine-generated filler published at volume. It is why assistants increasingly weight provenance — and why having your definitions written down matters.
The articles
Four questions, answered straight.
6 min · updated Jul 2026
Why doesn't your brand show up in AI answers?
What “invisible” means, why the seat is so often empty, and how to put a number on it.
7 min · updated Jul 2026
GEO vs SEO: what actually changes (and what doesn't)
What carries over from search, what genuinely changes, and why the acronym war is a distraction.
6 min · updated Jul 2026
What is share of answer — and how do you run your first baseline?
The method, step by step: a fixed question set, four engines, one honest number.
6 min · updated Jul 2026
How do you get ChatGPT to recommend your business?
The write-to-be-quoted playbook — answer first, one definition, a source on every claim.
Also here
One question, answered straight.
Q&A · 3 min
Do companies pay ChatGPT to recommend them?
No — and the reason why is the whole mechanism in one paragraph.
Article
AI slop — and why provenance started to matter
Machine-generated filler at volume, and what it changed about how assistants pick sources.
The benchmark method — same questions, same assistants, logged and compared — lives on the benchmark page, and the counting rules on how we count.
Want to know if AI names you?
Bring your category to a call and we run the benchmark questions live.