Resources

Everything we publish, in one place.

Research, definitions and articles — each with a date, and every number with a source. The hubs give context; this page gives the list.

Research

Dossier

The AI brand blunder dossier

Real incidents, each with a source and a date.

Benchmark

Which brands LLMs name when buyers ask

The quarterly visibility benchmark.

Census

The shadow AI census

What marketing teams use versus what IT knows about.

Definitions & method

Definition

The brand contract

Word-stable, safe to quote.

Anatomy

The brand context

The nine cards that keep agents on voice.

Method

How we count

Counts over percentages; why we refuse “hours saved”.

Templates and worked examples publish in the hubs as they pass our three rules; this page lists them as they land.