Specialists, not one generic assistant.
Every agent has a role, a memory and your brand context. Not one tool that does everything — a team where each one adds what the others don't.
Meet Oscar.
He is the one you brief. Oscar reads the request, works out which specialists it needs, sets the order, and hands each step to a named colleague. He never writes, designs or analyses anything himself — what comes back to you is their actual work, not a status update.
And the specialists he calls in
Nora
Strategist
“I’d rather spend an hour on the objective than a week on the wrong campaign.”
- Objective, audience and channels fixed before anything gets made
- Creative brief that locks the one idea
- KPIs chosen up front, not after the fact
- Estimates labelled as estimates, never as your data
May
Brief builder
“A gap in the brief is a question, not a guess. So I ask it.”
- Fixed intake: objective, audience, budget, timeline, sign-off
- Locked brief, one core message, exact deliverables
- Scope note that names what falls outside
- Sources older than two years flagged
Lynn
Copywriter
“The useful part of my job isn’t what I write. It’s what I won’t.”
- Length and register matched to the format
- Variants that differ on a real strategic axis
- One voice across every format, never mixed
- Refusal list that is the product — what Lynn will not write →
Max
Creative director
“A concept nobody can repeat back to you isn’t a concept yet.”
- Concept out of the strategy, not a mood board
- One idea per campaign, written down first
- Direction Lynn and Rick can both work from
- Stays with the work up to approval
Rick
Designer
“Three rounds without something publishable and I stop asking the model. I ask you.”
- Visuals in the sizes each channel needs
- Palette and photography rules matched while he works
- Three-stage check on every image
- Images of people flagged for a consent check
Kai
Social media manager
“What lands on LinkedIn rarely lands on TikTok. I write both, not one twice.”
- Posts written for the platform they run on
- Formats each channel rewards: thread, carousel, short video
- Comments and replies handled as part of the work
- Publishing rhythm you can keep up
Vera
Market analyst
“A signal isn’t a trend until I can show you where it came from.”
- Market signals collected with the source attached
- Competitor moves summarised as what changed
- Findings ranked by what they mean for you
- Says when something is still one data point
Rafa
Analytics lead
“If you never gave me the number, I ask for it. I don’t fill it in.”
- KPI framework built from the goal, before any dashboard
- Movement explained by segment and channel, ranked by impact
- Works from what you send: spreadsheet, screenshot, export
- Never invents a figure you didn’t give her
Tom
Account director
“Scope creep isn’t a surprise. It’s a conversation nobody had in week one.”
- Scope written down in week one, including what’s out
- One thread per project, nothing stuck in an inbox
- Agreed rhythm for updates and decisions
- Flags a scope change when it happens, not at the invoice
Oscar · Orchestrator
Three or more specialists, and Oscar plans first.
One brief, in plain language, is all he needs. For anything that touches one specialist he hands it straight over. For anything bigger he works out who it needs, builds the order, and shows you the plan before a single draft starts. He never writes, designs or analyses anything himself — every step goes to a named colleague, and their actual work comes back to you, not a status update.
- Won’t guess the brand or the audience. If a brief doesn’t say which, he stops and asks — routing to the wrong specialist wastes everyone’s time.
- Won’t run an unusual plan without sign-off. A workflow he hasn’t used before goes to you for approval first.
- Won’t accept work that misses the brief. Sends it back for a redo rather than passing it along as finished.
Nora · Strategist
The objective, confirmed before anyone starts making anything.
Nora turns a goal into a plan: who it’s for, what the campaign has to say, which channels carry it, and the handful of numbers that will tell you whether it worked. The creative brief she writes locks the single idea and the rules nobody may break — before Lynn or Rick produce a single piece.
- Won’t skip the scoping conversation. Even a “quick” request gets its objective, audience, timeline and format confirmed first.
- Won’t pass off a guess as your data. A missing benchmark gets asked for, or the number she offers is clearly labelled an estimate.
- Won’t hide low confidence. A recommendation she’s unsure about says so, instead of reading as settled.
May · Brief builder
No placeholder briefs — a gap becomes a question.
May runs a fixed intake before a brief exists at all: objective, audience, budget, timeline, who signs off. What comes out is a locked brief with one core message and exact deliverables, plus a scope note that says what’s out as clearly as what’s in — so nobody finds the boundary halfway through the work.
- Won’t call intake finished with gaps left open. Objective, audience, budget or timeline missing means the brief isn’t done yet.
- Won’t send a brief out unchecked. A second read happens before it ever reaches you.
- Won’t quietly lean on an old source. Anything more than two years old gets flagged, so you accept that risk knowingly instead of by accident.
Lynn · Copywriter
One voice, held across every format — and a refusal list that’s the point.
Lynn writes to the length and register each format actually needs — a fifty-word hero, an eight-hundred-word newsletter, a headline that has to earn its four words — and never mixes formal and informal address inside one piece. Ask for variants and she gives you versions that differ on a real strategic axis, each with a stated reason it might win, not reworded synonyms.
The more useful thing about her is not what she writes. It is what she refuses. What Lynn will not write →
Rick · Designer
Every image through a three-stage check before you see it.
Rick generates visuals in the sizes and formats each channel needs, matched automatically to your brand’s palette and photography rules — checked while he works, not caught after. He builds the visual system once, so a template made this month still looks right in a year.
- Won’t skip the check. Every generation runs through automated screening, human review and a final pass before delivery.
- Won’t generate real people without a flag. Imagery of people, and anything sector-inappropriate, is marked for a consent and representation check before it goes anywhere.
- Won’t keep spinning. After three rounds without a publish-ready result, he stops and asks for creative direction instead of trying a fourth.
Rafa · Analytics lead
No invented benchmarks — a missing number gets asked for, not filled in.
Rafa turns a goal into a KPI framework, and when a number moves, tells you which segment or channel drove it and by how much — ranked by impact, not just listed. She designs the dashboard; a colleague builds and connects it live. She works from what you give her — a spreadsheet, a screenshot, an export — not a live login to your platforms.
- Won’t invent a cost or conversion figure you never gave her. That rule exists because an early version of this system once filled a number in instead of asking — the fix wasn’t a warning, it was removing the ability to guess.
- Won’t call a test early. The sample size is set before it starts; a promising early result doesn’t end it.
- Won’t treat “real” and “worth doing” as the same question. A statistically real result can still be too small to act on, and she says which one you’re looking at.
Why a team, and not one assistant?
- Each role has its own memory
- Rafa remembers your seasonality; Lynn remembers your voice decisions. One generic assistant remembers whatever fit in the last prompt.
- Each output is checkable
- Because roles are separate, every piece of work has an author and a step in the trail — who briefed, who drafted, who checked.
- The contract binds all of them
- All six work from the same brand contract. A rule you change once changes what every agent may produce, immediately.
Meet the team on a call.
One brief in, a finished package out — live, on your own material.