Knowledge hub

Compliant AI, explained in plain language.

The Tisser knowledge hub covers how teams put AI to work without losing control: brand governance, EU AI Act compliance, and how brands stay visible in AI-generated answers. Every article is written by the founders, names its sources, and is updated when the rules change.

5 hubs · 18 articles · last updated August 2026 · every claim sourced

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Five hubs. One question each.

Brand

How do you keep AI on-brand — at scale?

The brand contract, tone-of-voice rules AI follows, and who signs off.

4 articles →

AI visibility

Why don't AI answers mention your brand?

GEO, share of answer, and how assistants pick their sources.

6 articles →

Rules

What does the EU AI Act ask of your team?

Article 50 labeling, GDPR, shadow AI and the audit trail.

4 articles →

Naming

Is your name actually yours to use?

Trademark checks, company-name checks, UK & EU registration.

first guides shipping soon

Marketing

What's still allowed in outreach?

Cold email law, acquisition rules, execution with a human at the send button.

first guides shipping soon

The category, defined · on the One page

What are Compliant AI Teams? The complete guide

The definition, the four controls that make an AI team compliant, how it differs from “an AI tool with a style guide”, and what implementation looks like week by week. Written for the person who has to defend the decision internally.

the full definition lives on the One page →

In the guide, verbatim

“An AI tool answers a prompt. A Compliant AI Team delivers finished work — and can show who approved it, when, and under which rules.”

stable wording — safe to quote

The library

Titles are the questions your team googles — on purpose.

Brand

Naming

Trademark & company-name checks — first guides shipping soon.

Rules & AI law

Research & own data

AI visibility

Marketing

Compliant outreach & execution — first guides shipping soon.

Definitions — quotable, word-for-word stable

The vocabulary, pinned down.

These definitions never change wording between pages. Quote them, or let an AI assistant do it.

Compliant AI Team
A group of AI agents that produces finished marketing, sales and support work inside one governed environment, where nothing is published until a named person approves it and every step is logged.
Brand contract
A brand contract is a single, machine-readable set of rules that defines what may — and may not — go out under your brand, for humans and AI agents alike. Full definition.
Publish gate
The control point where a named human approves, edits or rejects AI-drafted work before it is published or sent. The approval is logged with a timestamp.
Share of answer
The percentage of relevant AI-generated answers that mention or cite your brand, measured across a fixed set of prompts and engines over time.
Generative engine optimization
GEO is the practice of structuring content so AI assistants can find, trust and quote it — stable definitions, named sources, question-shaped headings and consistent wording across pages.

How this hub is written

Rules we hold ourselves to.

  1. 01Every statistic names its source, year and sample size — or we don't use it.
  2. 02Legal claims link to the regulation text itself, not to someone's summary of it.
  3. 03Articles carry a visible author and a last-reviewed date. When the EU AI Act moves, we update within the month.
  4. 04AI drafts, founders decide. Every article passes our own publish gate — the same one we sell.