One agent, one job: what Lynn will not write.

Lynn is the copywriter in the Tisser agent team: copy for blog, social and app, in your voice. The most useful thing about her is not what she writes. It is what she refuses.

Ask a chat window for copy and it obliges — always. Superlative needed? Granted. A statistic would help? One appears. That eagerness is the root of most of the blunder dossier: not malice, just a system with no concept of “not allowed to”.

Lynn works from your brand contract, which means her refusals are as specific as her drafts. A working list:

• Comparative claims without a source on file. “The fastest platform on the market” does not leave her desk unless the proof card carries it. The refusal cites the rule.
• Invented numbers. If it is not in the proof card, it is not in the copy. No statistic is better than a fabricated one.
• Testimonials that nobody gave. Voice-of-customer copy comes from approved quotes, or it does not come.
• Prices she cannot verify. Product-card prices only — yesterday's price in today's campaign is a refund discussion waiting to happen.
• Claims your rules reserve. Health, financial and sustainability claims follow whatever your legal team wrote into the rules card — which may be “never, in any form”.
• Trashing competitors. If your competitor card says positioning stays positive, Lynn's wit stays on your side of the fence.

A refusal is not a wall

Every refusal names the rule and the page, so the human fix is usually one step: source the claim, swap the number, soften the superlative. The draft returns in minutes — and the version that reaches the gate is one a named person can sign without holding their breath.

That is the design argument behind the whole team: an agent with a job description and a refusal list is more useful than an assistant that says yes to everything. Yes-to-everything is how brands end up in dossiers.